Today, consumers are looking for the absolute best deal on their favorite electronics, clothing, and general necessities. However, the method through which consumers receive their coupons today is entirely different from times past. Newspaper cutouts and coupon clubs aren’t as popular as they once were, but with the advent of the internet customers are receiving even better deals than before.
As a small business or website owner how can you tap into this potential? Do coupons really benefit your conversion rates and increase your customer base? The answer is yes.
Consider the fact that in 2015 more than 74 million tablet and mobile device users will redeem coupon codes through their device, and you can easily see just how important coupons continue to be for the retail industry. For business owners hoping to nail down a loyal following coupons can be the Holy Grail, especially when used in conjunction with powerful social media campaigns. But what is the best way to use them to experience these kind of results?
By offering coupons to new and existing clients, you make consumers feel valued. You’re in effect saying to them “yes I know you’ve ordered from us before but I want you to keep choosing us.” By making people feel valued you are more likely to get them to come back to your site when they need your product or one similar to it. Coupon codes also generate traffic for your site which is important if you want to entice people to check out your latest offers.
Coupons are more effective than ever for gaining new customers and retaining your current client base. By using the right methods you can keep your clients interested in your brand and can keep them coming back for more.