In the midst of constructing a brand new website, working with a talented web designer, or laying out your minimalistic graphics it is easy to lose sight of your goal. For example, most people build a site to create their brand or to sell their products, but the first rule of marketing is to get to know your audience. What do they want to see when they visit your site? Flashy graphics? Unreadable sales copy? No. They want to know what you offer and why. The only way to communicate that message is through your web copy.
Many storeowners and site makers want to rush through their content so they can launch their site. Capturing a creative bit of content is not always a top priority, but it should be. Even if you don’t have the time or the desire to create content you can keep the message simple and still develop worthwhile copy. Simple headlines, powerful verbiage, and brief descriptions of your services go a long way to get the ball rolling.
Remember, designers typically build around the ideas and mission of their clients, and if you aren’t sure what type of content you want for your site you could end up with a design that doesn’t suit your goals. After all, if your content doesn’t match the powerful graphics and images you requested, you could have your visitors scratching their heads.
Before beginning any project with an agency, ask them to focus on content first and graphics later and reap the benefits along the way.
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