Landing pages are simply single point pages where web owners can generate leads. While many people assume a home page is a landing page, nothing could be further from the truth. Home pages give a simple overview of services and serve as a formal introduction to the company. Landing pages inspire visitors to take action, and give them a reason to do so.
Landing pages are extremely specific in their nature. The idea is to keep the users attention focused on the page long enough to give them a reason to sign up for x y or z. Other pages are more comprehensive, and include information that isn’t necessarily sales related. Additionally, landing pages make it easy for visitors to locate a company’s contact information or to inquire about a specific service offered, and eliminate any confusion regarding the action visitors should take.
After giving a pitch of some sort (i.e. my free eBook will solve your marketing problems etc.) the landing page will have a call to action at the bottom. The call to action signifies what the visitor should do next, whether that be downloading a book or offering their email address for a newsletter. This effectively turns a nonchalant browser into a conversion, thereby increasing the likelihood of a sale.
Your ultimate goal as a small business owner is undoubtedly to connect with your audience and to generate sales. Whether you are offering a service or a product, a landing page can strengthen the bond you have with your audience and increase your business.
Fortunately, you don’t have to go it alone. Connect with our web design team to discover how we can create a landing page that produces the results you want.